Wouter de Goeij

Wouter’s strength lies in understanding the entire chain of financing and decision-making — from start to finish — with specific attention to the known valorisation pitfalls that can slow down or block innovation.

When start-ups and scale-ups are scaled up, the dynamics between technology push and market pull become more complex: technological choices have a direct impact on cost structures, scalability, and finance ability, while market validation, partnerships and positioning become increasingly important. 

In this phase, it is essential to strategically link publicly and privately available funding to progress in both technology and market development. The technology works, the market responds positively, but revenues are lagging behind. 

I help leaders to oversee this complexity, act strategically and achieve sustainable value creation — not only by advancing technology, but by successfully guiding innovation to market.