1GTM is a team of embedded revenue operators, not consultants and not fractional hires, who build the systems that make growth predictable. Our team has built and scaled revenue at Eloqua, Vena, 6sense, Oracle, Smartsheet, AppFolio, Metadata, and Apimo, and we bring that operator experience directly into our clients' businesses across marketing, sales, customer success, and RevOps. We work with B2B software, fintech, healthtech, martech, and PE/VC portfolio companies, ranging from founder-led startups to 500+ employee organizations, wherever the growth motion has stalled or hasn't been built yet. Rather than handing over a framework and an invoice, we stay embedded until the system works and the team can run it without us. Common engagements include fixing pipeline conversion, realigning ICP and positioning, untangling bloated MarTech stacks, and rebuilding the RevOps engine behind the numbers.